A Zeolite Study Quiz!
Are you a skeptic, or highly credulous? Take these quizzes and find out! Your childs health and your own wallet may be at stake!
You may have heard of Jim Adams. He’s an ASU professor, and the researcher conducting the chelation study in Arizona at the Southwest College of Naturopathic Medicine, who appeared on NBC’s Dateline a couple of weeks ago. He’s connected to a new website that advertises a “zeolite autism study” apparently selling a dietary supplement - mineral drops.
Natural Cellular Defense is purified clinoptilolite, a type of zeolite, suspended in solution.

Visit the websites below!!! Read their information. But most importantly, please draw your own conclusions (I’m not going to link them, but you can cut and paste, or type them into your browser). You’ll be grading yourself on these quizzes, so don’t worry about studying too hard. Admittedly, the quizzes below are fairly non-scientific for now.
Note: links and questions are based on web content available at the time of this post.
www.zeoliteautismstudy.com
Quick Quiz A: The Zeolite Study Quiz
1. Who will apparently conduct the study’s data analysis?
2. Is the product offered for sale on the study website?
3. If there is an offer of special pricing, who does it apply to?
4. What is the encouragement, if any, offered for becoming a distributor?
5. How much is a 1-year supply (retail) if you use 20 drops per day?
6. From the “Magic of Zeolite” Latest News page, what is a chemtrail?
7. Who is listed as the study coordinator?
[Update June 27, 2006: The "Magic of Zeolite" article appears to have been moved or removed from the Latest News - here's a small excerpt from that article in case you missed it.
A note to those who may be concerned about the adverse effects of chemtrail absorption: This product may prove to be an effective way to rid the body of the harmful effects of chemtrail absorption.
Please feel free to skip question 6 above.]
Made up your mind yet? Want to look into this further??
www.marlana.org (linked by the picture in the zeoliteautismstudy website)
[Edit: 24 Aug 2006 - The picture link as previously described is apparently no longer there].
Quick Quiz B: Miscellaneous Quiz
1. What is for sale at this website?
2. Who are Forrist and Marlana?
3. What background/training do they have?
4. Is there a link to the zeoliteautismstudy website from marlana.org?
5. What is DNA activation by e-mail?
6. What are “laser energized” nutritional supplements?
7. What is the in-person services rate, and can it be more?
Gracious! These people are very interesting. Let’s do some more reading, and answer some more questions.
www.internet-marketing-toolbox.com
Quick Quiz C: Miscellaneous Quiz
1. Whose website does this appear to be?
2. What is for sale at this website?
3. What does the following bullet point mean to you?
“How to acquire or develop products specially designed for focused niche markets that will fall over themselves to buy from you”
[Edit: 24 Aug 2006 - The site appears to be unavailable now. It's still available in Google Cache for now. Link].
How did you do? Do you know if you are skeptical or credulous yet? If you’re not sure (or even if your are), read on!
You can click on the picture of New Mexico’s St. Cloud mine to learn more about clinoptilolite from New Mexico Tech. University’s department of Earth and Environmental Sciences, but if you want to read about an 18.3 million ton reserve of this natural zeolite (clinoptilolite), you can find more information at St. Cloud Mining in their data sheets.
Only 18.3 million tons in reserve at this one mine? Wow! That zeolite is really rare!! To find out how rare it can be, try the following quiz!
www.giftbargains4u.com/Natural-Zeolite-Clinoptilolite_p_0-1995.html
Extra Credit Quiz D: Miscellaneous Quiz
1. What is apparently the retail price for a 25 LB bag (not necessarily purified or intended for consumption) of clinoptilolite?
2. Assuming that a $40 bottle, with tax and shipping included (similar to the distributor price) contains 2.4g total (100 3-drop, 24mg doses) of purified clinoptilolite, what is the price per pound? (1 pound = about 453 grams).
A. About $75.50
B. About $755.00
C. About $7,550.00
To be objective about this, clinoptilolite, which is typically sold by the ton, is apparently plentiful and inexpensive (probably less than $1/pound to industrial purchasers, maybe a little more for food grade, but I could be wrong). It apparently requires processing/purification to reach it’s final formula as sold as a human dietary supplement. How is this achieved? From reading the patent, it looks something along the lines of: mix with small amount of acid and iron oxide, dilute with saline, cook, and filter. I’m sure there could be more to it than that in reality, after all there would be specific processes, facilities, equipment, and permits involved too. My guess would be that purification takes place at a company equipped to handle such processing, and that the added cost at that point in manufacture, reflects the time, materials, and reasonable profit of the processor on top my estimated $1/pound. Of course then there is any additional preparation, packaging, marketing, distribution, Waiora profits, and distributor profits that add in. It’s interesting that the finished product’s retail price of zeolite, by weight, is apparently more than gold itself.
$8,458.00 USD approximate price/lb. of pure gold*
$9,435.00 USD approximate retail price/lb. purified clinoptilolite**
*Gold price of $580/Troy ounce used (June 2006). 1 pound = 14.5833 Troy ounces.
**Purified zeolite price of $199.95/9.6g (4-2.4g bottles)

Still not sure if you’re skeptical or credulous? Here’s one more quiz.
www.waiora.com/about/managmentTeam.php
Extra Credit Quiz E: Miscellaneous Quiz
1. True or False?
In the Waiora 6-member management team, 5 have “network marketing” listed as a major area of work experience.
Is this metaphorical alchemy? Are families that have a child with autism a marketing target? I’m fairly certain that no one is going to hear Jim Adams barking, “Zeolite here!…Get yer zeolite here!” anytime soon, but aside from the study, is it possible that the ”James Adams, PhD” name has been incorporated into a clever sales pitch?
14 Comments
RSS feed for comments on this post.
Sorry, the comment form is closed, see "Comments/Contact" under "About".



Comment by Ms. Clark — 25 June, 2006 @ 10:49 pm
These guys are very effective with their “network marketing” expertise, they have some parents of autistic children, “falling all over themselves” to promote the glories of “Natural Cellular Defense” (see http://www.autismweb.com/forum/viewtopic.php?p=43319#43319 - there’s a “Dad of Cameron” there but it’s a different one…) and encouraging other non-skeptical (sounds nicer than “gullible”) parents to fall all over themselves to get their kids cured with something that can only absorb chemicals that happen to be in the child’s gut at the time he takes the watery “suspension” of ground up zeolite rocks. I think they’d do better to buy the stuff in bulk and have their kids sit in mud made of zeolite… if they breathed in the dry dust their could conceivably be a problem with silicosis… I think…
I like this quote from the above linked thread, referring to zeolite salespeople at an autism conference: “They did seem a little odd though, a little too pushy, but I know when I am excited about something I must come accross that same way :)”
Comment by Dad Of Cameron — 25 June, 2006 @ 11:17 pm
Well, mud puddles are pretty fun
Comment by Junior — 26 June, 2006 @ 7:07 am
Wow! That was quite an education thank you. I had no idea there were actually 12 strands of DNA, and they can be activated by email. How cool is that?!
It astounds me how easy it is to come up with some foolish idea, make it look pseudo-scientific, market it to people, and then they actually buy it. Why didn’t I think of that?
Comment by Not Mercury — 26 June, 2006 @ 11:20 am
Excellent!
I did a lot better on this quiz than that Cosmo quiz I took last month.
Comment by Ruth — 26 June, 2006 @ 3:39 pm
What will the zeolite zealots think of next? What other ion exchangers could be used to cure autism? Try a little Dowex in your soy milk.
Comment by Ruth — 27 June, 2006 @ 8:11 am
I was reading my old inorganic chem book, and found that ultramarine is related to zeolite. So if your child eats the blue paint, don’t worry, it may cure autism.
Comment by Dad Of Cameron — 27 June, 2006 @ 8:42 am
Speaking of chemistry, I’m curious about the actual end product.
As I understand it, clinoptilolite is Sodium Potassium Aluminosilicate. The Waiora product supplement fact sheet shows the following:
NCD Zeolite TM 24mg
- 4,5 di-cyclo, disilico, dimagnesium, dialumino, oxyo, trihydrate
The description matches the section in the patent that states: “The present invention is directed to a new and unique anticancer drug, which is identified generically as 4,5 di-cyclo, disilico, dimagnesium, dialumino, oxyo, trihydrate”
Clinoptilolite is not mentioned anywhere in the patent that I can find. So, is the end product chemically a sodium aluminosilicate or a magnesium aluminosilicate?
Comment by Dad Of Cameron — 27 June, 2006 @ 11:16 am
Hmmm, now that’s interesting. The Supplement Facts image has apparently been removed or moved from the zeolite autism study website (pricing page).
It is still available on the Waiora website.
Comment by Ken — 28 June, 2006 @ 10:02 am
Thanks for the information. Nice work.
Comment by Laurentius — 28 June, 2006 @ 3:13 pm
Well I recoomend drinking more real ale cos the bentonite finings may still be a residue there for you to clear of your tocsins (Courbets Angelus, Winstanley notwithstanding)
What Isinglas? now that is fishy, my favorite ironic joke on the fish oil merchants is that the exploitation of the seas notwithstanding apparantly some cod liver oil has had to be withdrawn cos of the level of dioxins. Well I never
Comment by Dad Of Cameron — 28 June, 2006 @ 3:31 pm
Hi Laurentius.
I’ll assume your recommendation for ale is not extended to children
Comment by Laurentius — 28 June, 2006 @ 3:51 pm
why ever not, at our Sunday table we drank cider as children, and the French are introduced to wine at an erly age (though not coffee)
When alcohol is percieved as something elicit then there is a stronger urge toward consuming it in unregulated and excessive ways as can be seen with the scourge of underage drinking. Actually consuming small amounts under parental supervision one respects it a lot more. Mind you my dad was a great believer in alcohol to excess I must say in his own use of it.
Comment by Nana — 28 June, 2006 @ 9:40 pm
The co-ordinator for this study is “Forrist T. Lytehaause”. He and Marlana.org appear to be married but neither is using their born name….veeeerrrrry interesting, to say the least. Would Jim Adams know who these people were in their previous life.
Most importantly though, this zeolite will protect you from the harmful effects of kook trails….lol
Comment by Julia — 1 July, 2006 @ 8:51 am
Any sort of mineral thing that someone claims as “rare”, I’m inclined to immediately be skeptical and go to a neutral source to get the real info on it. This after someone was going on and on about how we didn’t have enough of a natural resource needed for making computer chips, when it turned out it was a common waste product from refining aluminum ore. [eyeroll]
Saffron, I’m not sure about, but BOY that stuff is expensive, and I don’t know why I’d use it in my cooking so I don’t buy it.